Our Why
“BNUTS” was our fathers nickname, It is a legacy left behind after his passing that we continue to honor. Waking everyday with gratitude and perseverance. We continue to strive for success and purpose.
BNUTS is more than a brand. It's a community centered around Seeking joy and creating memories. As we grew up from very young children to becoming teenagers and now grown men. We always hear stories of dad and how much everyone loved him. But How do you get a nickname like BNUTS?
BNUTS as a brand came from Lucas. He is much more of a free spirited individual compared to myself. A very generous soul and full of life to this very day. In his younger days he had a dog named Teddy bear. That dog was the best sidekick anyone could ask for cruising the skateparks and Sea walks(paved sidewalk) of British Columbia’s coast line. During these days Lucas had a vision. Pen to paper with an the idea. BNUTS was to be the name and the objective was to help kids chase their dreams. Maybe one day able to support youth anyway it could. He soon came up with a Logo, hand drawn a “B” we still boldly use today.
After Years of being an idea, time passed by growing a little older. Gaining life experience and learning more about life. We decided to launch BNUTS as an outdoors brand. Both very athletic growing up, we wanted something more unique. A Logo and a community to identify like minded people. All brands in the workout and outdoor space blend together. We wanted the LOGO, the BNUTS to bring people together that have similar goals and inspirations.
A logo can say a 1000 words becoming your ice breaker to making new friends and accountability partner. Not only in the gym, but out in the field as well on your pursuit for that dream animal to harvest or luring the target species that hides under the surface.
We wear it as streetwear and around the campfire. Never afraid to smash a nasty workout or Get it sweaty or Get it dirty.
We Believe in being Strong, Being focused. Most importantly prepared.
Vision:
Build a community where people are encouraged to prepare physically and mentally. Chase dreams and opportunities. One day support youth through sponsorship and creating opportunities to be exposed to the outdoor world.
Mission:
To inspire and support. We will wear bnuts proud. Creating functional apparel to pursue our passion with integrity and ethics. Leading by example to the generations next. The future is bright and exciting.
we shall Never Forget:
That one day Bnuts will be able to sponsor and support opportunities and events to allow children to experience the outdoors in ways they currently are unable too. (our starting point)
$5 from every bnuts hat
$5 from every bnuts hoodie
Will be collected to support and sponsor an outdoor experience,
Pre determined at the beginning of the calendar year
